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INDUSTRIAL MARKETING AND SELLS WORKSHOPS

DESARROLLO INDUSTRIAL offers modular workshops of four (4) hours each (in English or Spanish) with varied topics in Strategic Industrial Marketing.

Our workshops are available in-house for interested companies. They are given by Dr. Claudio Saavedra, MBA., PhD.

 Among the topics covered in each workshop are:

 

1. Best and Worst Industrial Marketing Practices 

2. The Difference Between Marketing and Sales for Industrial Companies

3. How to Effectively Become Market Oriented

4. How to Segment Industrial Markets

5. Development of the Consultative Industrial Sales Force
 
6. Exploring the Industrial Customer. The Discovery Team ©
 
7. How to Structure the Commercial Organization
 
8. Effective Development Programme for The New Technical Product
 
9. Effective Launching Programme for The New Technical Product
 
10. Branding Strategies for Industrial Companies
 
11. Pricing Strategies in Industrial Markets
 
12. Strategic Use of The Industrial Value Chain
 
13. Proyect Marketing
 
14. Demand Forecast for Industrial Companies