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+ INDUSTRIAL MARKET SEGMENTATION

+ CONSULTATIVE SALESFORCE

+ EXPLORING THE INDUSTRIAL CUSTOMER. THE DISCOVERY TEAM ©

+ CUSTOMER ORIENTED ORGANIZATIONAL STRUCTURE

+ DEVELOPMENT OF THE NEW TECHNICAL PRODUCT

+ MARKET LAUNCHING OF THE NEW TECHNICAL PRODUCT

+ BRANDING STRATEGIES FOR INDUSTRIAL COMPANIES

+ PRICING STRATEGIES IN INDUSTRIAL MARKETS

+ STRATEGIC USE OF THE INDUSTRIAL VALUE CHAIN

+ MARKETING AND SALES FOR LARGE MARKET PROJECTS

+ DEMAND FORECAST FOR INDUSTRIAL COMPANIES

+ INDUSTRIAL DEVELOPMENT INTERNATIONAL COLLABORATION

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INDUSTRIAL DEVELOPMENT INTERNATIONAL COLLABORATION


 has developed an international network to promote Strategic Industrial Marketing best practises among companies and academia.  Our collaborative network includes: 

  • INSEAD, FRANCE
  • The Corporate Development Institute, Inc., USA 
  • B2BCTI, USA
  • EM-LYON, FRANCE
  • INDUSTRIAL MARKETING & PURCHASING GROUP (IMP), UK
  • CENTRO DE MARKETING INDUSTRIAL, UNIVERSIDAD DE CHILE
  • AMERICAN MARKETING ASSOCIATION, USA

ASSOCIATION, USA