A WRONG ORGANIZATIONAL STRUCTURE: THE UNKNOWN SOURCE OF MANY A PROBLEM
The Organizational Structure (OS) of a company is a poorly developed science both at the academic and practitioner level.
As a result, the Commercial Departments of many industrial companies are often structured in a traditional form, or intuitively designed.
Traditional or intuitive designs may work for companies that produce one or two products. However, What if the company provides multiple products, services, to multiple segments or applications? What if several of these products are produced or marketed by different Business Units, for customer shared in common?
Unfortunately, an incorrect organizational structure may go unnoticed as the reason for losing market share. To correctly determine a focused Organizational Structure, it is important for you to assess your offer complexity, and coordinate Business Units around the future market projects.
The structure result will be totally different in one or another case, but the benefits will be favorably detected by your customers.