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+ 1. Supplier - Customer Relationship: The IRS indicator. A metric measure of the supplier - customer bonding.

+ 2. New Industrial Paradigm: The Customer Orientation thought the Product (COP)

+ 3. The Technical Product: The Concept of the Industrial Product Category

+ 4. Project Marketing: an underestimated consultative selling methodology

+ 5. Commodity Marketing

 


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3. The Technical Product: The Concept of the Industrial Product Category


 

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