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INDUSTRIAL MARKET SEGMENTATION

CONSULTATIVE SALESFORCE

EXPLORING THE INDUSTRIAL CUSTOMER. THE DISCOVERY TEAM ©

CUSTOMER ORIENTED ORGANIZATIONAL STRUCTURE

DEVELOPMENT OF THE NEW TECHNICAL PRODUCT

MARKET LAUNCHING OF THE NEW TECHNICAL PRODUCT

BRANDING STRATEGIES FOR INDUSTRIAL COMPANIES

PRICING STRATEGIES IN INDUSTRIAL MARKETS

STRATEGIC USE OF THE INDUSTRIAL VALUE CHAIN

MARKETING AND SALES FOR LARGE MARKET PROJECTS

DEMAND FORECAST FOR INDUSTRIAL COMPANIES

INDUSTRIAL DEVELOPMENT INTERNATIONAL COLLABORATION

 

1. Supplier - Customer Relationship: The IRS indicator. A metric measure of the supplier - customer bonding.


2. New Industrial Paradigm: The Customer Orientation thought the Product (COP)


3. The Technical Product: The Concept of the Industrial Product Category


4. Project Marketing: an underestimated consultative selling methodology


5. Commodity Marketing








 

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