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INDUSTRIAL MARKET SEGMENTATION
CONSULTATIVE SALESFORCE
EXPLORING THE INDUSTRIAL CUSTOMER. THE DISCOVERY TEAM ©
CUSTOMER ORIENTED ORGANIZATIONAL STRUCTURE
DEVELOPMENT OF THE NEW TECHNICAL PRODUCT
MARKET LAUNCHING OF THE NEW TECHNICAL PRODUCT
BRANDING STRATEGIES FOR INDUSTRIAL COMPANIES
PRICING STRATEGIES IN INDUSTRIAL MARKETS
STRATEGIC USE OF THE INDUSTRIAL VALUE CHAIN
MARKETING AND SALES FOR LARGE MARKET PROJECTS
DEMAND FORECAST FOR INDUSTRIAL COMPANIES
INDUSTRIAL DEVELOPMENT INTERNATIONAL COLLABORATION
1. Supplier - Customer Relationship: The IRS indicator. A metric measure of the supplier - customer bonding.
2. New Industrial Paradigm: The Customer Orientation thought the Product (COP)
3. The Technical Product: The Concept of the Industrial Product Category
4. Project Marketing: an underestimated consultative selling methodology
5. Commodity Marketing
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